Media are very much a part of life today. Mass Media education has acquired importance since an increasing number of young people spend more and more time “media-active.” It is a fact that the media is today’s most potent teacher.
The goal of media education is to make viewers “appreciative, critical and discriminating.”
Media education can help young people put current images and messages about Indigenous people into perspective by helping them understand how the media work, why stereotyping exists, how decisions are made and why “it matters who makes it.” Media education is not about learning the right answers; it’s about consuming media images with an active, critical mind and asking the right questions.